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Contoh Consumer Insightimage Pack People Also Ask Site Links. A user persona, also called persona, customer persona, or buyer persona, is a typical virtual representation of your target audience. It is generally created based on user research and can help you and your team have a better understanding of your users' goals, pain points, behaviors, and other demographic information.

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For more on this, read our guide on establishing a compelling brand voice on social media. This is where you begin to enhance your customer persona with detailed insights that you can use to better appeal to each customer. You need to know not only which information the brochure has, but also which information it doesn't have.

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